The Worst Thing To Lose
Why Established Organizations Are Struggling Worse Than They Know
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The Worst Thing To Lose
Why Established Organizations Are Struggling Worse Than They Know
Many organizations have been struggling for awhile.
Years.
Now, their spreadsheets may not indicate this...
But internally many organizations have been having existential crises.
Now, you might think the reason is because of advances in technology...
Or the changes in industries...
But that is not really the problem.
Those are all second-order consequences of the real problem...
Effects of the dire issue.
What is at the core of what these organizations are facing?
I’ll give you a hint...
It is easy to lose...
But incredibly difficult to gain.
Trust.
So many people are losing trust in organizations...
For good reason.
I used to trust organizations significantly more.
And I do not anymore.
Why not?
So many organizations have proven...
They are not trustworthy.
They have lied.
They have cheated.
They have harmed.
Now, the cost of doing these were not immediate for these organizations.
Often, they held positions within their industries...
The Category King/Queen position...
That gave them a significant advantage when it comes specifically to spreadsheets.
When you are the Category King/Queen...
You usually dominate the current market for as long as that market is relevant...
Because due to human behavior, it is rare for people to switch to an alternative unless they believe it is significantly better.
But this is what is important to understand...
They do not stay because they “want” to stay...
They stay because they do not “yet” see a better alternative.
But when a better alternative comes...
Where do people go?
Always, they will seek to run from what they know they cannot trust.
Now, what many organizations are struggling with...
Is that they have lost the trust of everyone...
Their customers and clients...
Their suppliers...
And even their employees.
The result...
These organizations see changes in coming within their industries...
And they are desperate to win the new industries that are coming...
But they have caused so much damage...
They are struggling.
They are discovering that they can no longer attract what they need...
Because no one trusts them.
People are turning to alternatives...
Desperate to flee...
And nothing these organizations are doing are able to change that.
The damage is done.
Trust is lost.
The truth is...
Many of the organizations that are “succeeding” today...
Are a step away from losing everything...
And they did it to themselves...
By destroying people’s trust in them.
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