The Problem Of AI In Business Marketing

Making Today's Problem Worse... Faster

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The Problem Of AI In Business Marketing

Making Today’s Problem Worse... Faster

I get slammed with marketing every single day.

Between living in a consumer society that is littered with messages...

And being a business owner...

I’m constantly being targeted...

For all sorts of different types of marketing.

Here’s the issue, though...

99.9% of the marketing that I receive every single day...

Either goes to junk (if by email) or is ignored (if by messages).

Why?

It is all the same...

Sometimes “exactly” the same.

Individuals who are telling me that their product will unleash new levels of success for me...

Individuals who are saying that their services will unlock untold levels of sales...

All in a way that will work perfectly for my exact needs.

But I know, for a fact, that they will not.

Why?

Because these individuals do not do their homework.

It takes me about 2 seconds to determine that these messages know nothing about my work...

Outside of their own 2-second glances at social media accounts, like LinkedIn...

To create their messages.

Sometimes it is funny to me because they will attempt to talk about what my work is, or companies that are “similar” to mine, or demographics that “resemble” me...

And they are not even relatively close to the ballpark...

Often, they are in the completely wrong sport.

Now, this is where AI comes in to make things worse...

AI is only as good as the person behind it...

And in the vast majority of marketing...

The people “doing” it are honestly useless in terms of what makes Marketing powerful...

Uniqueness.

Category Defining.

Different.

When you approach marketing from the perspective that “everything is basically the same, so we just need to expand that massively”...

You will inevitably fail...

Because you absolutely fail to do what Marketing is supposed to create.

So, when people input into an AI to use this approach...

AI will do it as asked...

And it will create a bunch of junk and send it out faster than you can imagine...

To create an even faster path to failure.

But it is still worse...

Because when you tell AI to do things...

It, by design, defaults to the greatest common denominator...

And spits out something “similar” to that.

The result?

AI will begin to send out mass amounts of junk marketing...

That will inevitably fail...

But will also send out “so much”...

That the junk marketing will become the greatest common denominator...

Making it so that AI will begin to reference itself (or similar “other” AI)...

With the ultimate result being...

Relentless AI Slop Marketing.

I have already seen this occur, where multiple companies end up sending nearly identical messages...

From the Subject Line to the Body...

Indicating to me that both companies used AI to get the same AI Slop Marketing Result.

Now, I’m not saying that AI is useless...

There are good use cases for AI.

What I “am” saying is that when people use AI in the wrong ways...

Which is clearly already happening...

At large scales....

We will get AI Slop that does not help anyone...

And will kill businesses very quickly.

If you want to have a successful business...

You need to do things differently.

Doing things like everyone else is a one-way ticket to being seen as irrelevant...

And end up in people’s junk messages or getting ignored.

There is a reason that 65% of businesses fail in their first 10 Years...

And few of those remaining are in good shape.

The businesses that fail or are on the verge of Failure...

Fail to distinguish themselves in any meaningful way...

And end up becoming a part of the common denominator...

And AI typically functions based on the common denominator of failure...

Creating failure...

Faster.

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So, what can you do…

Other than to “not” use AI?

Well, that is what we will look at next.

I have 5 ways to look at marketing in order to stand out.

Let’s Dive In…